For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Msn. I finally found the perfect means to fix all my difficulties – local SEARCH ENGINE OPTIMIZATION. I contacted a professional SEO company delivering local SEO services. After examining my business and its visibility issues, the SEO team presented myself with an SEO package that incorporated a wide range of strategies designed to enhance the internet search engine page ranking of my website and drive more traffic and sales. Let’s look at how these methods worked to promote my business.
Local Listing Sites: Local SEO employs local listing sites (e. h. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The particular SEO Company provided strategies that helped increase the ranking of my regional business listing on these sites. Right now, when someone searches for Denver-specific data relating to my business, the information upon my business that is stored on all these sites appears as a top search result.
With enhanced on the web visibility, I find that more nearby customers have started to visit my website, which is working to promote our brand. My service provider took care to choose only local listing websites authorized by Google for promoting my small business.
Back linking: Local SEO services include building inbound links to some business website. For more regarding local seo nyc have a look at our own page.
In keeping with Google’s latest Penguin update, my SEO service agency took care to build backlinks to a website from reliable websites along with content relevant to my business. We realized that relevancy was crucial since the search engines identify keywords on the basis of the particular backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO group built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as junk. In addition , they also employed tactics for example social bookmarking, article and forum distribution and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
Social Media Promotion: My service provider also used effective social media optimization strategies to drive my target audience to my website. They constructed my business profile on well-known social networking sites such as Facebook, Tweets, Google+ and more and created content in them which helped draw regional customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media marketing sites (Facebook, Google+, Twitter, and more) these profiles are also assisting to drive more organic traffic to our site. The SEO team also promoted my business by developing videos and images of our restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum utilization of marketing potential using the features (paid advertising facility, competitions, business pages in the case of Google+, plus more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Tweets Marketing) is the best way to promote your online businesses.
Pay per Click advertising (paying cash to search engines to display your website on the top search results) is regarded as a powerful method to promote business online due to easy execution, high Return on Investment (ROI) and much better traceability. The SEO team offered my business with PPC advertising services, also known as geo-targeted PPC. The marketing was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The local SEO services provided by the Seo services help draw the attention of even more local customers to my website and helped in the online promotion of my restaurant – something which I actually definitely couldn’t have achieved by myself.