Promoting your business is often a numbers game. It boils down to the fact that the more people you reach, the more sales you will possibly close. The biggest problem that business operators are confronted with is generating quality leads. While there are various marketing and advertising tactics that you can employ, you mainly want to find a way to reach as many individuals within your targeted market as possible. And you just don’t want to reach them, you need to grab their attention. Nothing is more effective as printed advertisements mailed straight to your customers, at their homes.
In the Home and Kitchen Remodeling industry you will need to reach prospects who can afford your own services. When you order a direct mail campaign with a printing company, they ought to provide you with the mailing list for your area. Make certain that your mailing list is contains only individuals or families with houses (not apartments) that are in your home worth or median income bracket levels.
While it is probable that houses in lower income neighborhoods are in a lot greater need of your services, let’s face it, they don’t have the money to spend. So you know that you will want to reach home owners in neighborhoods that are likely to possess the financial resources to contract with you. Advertising on the radio or television is very expensive and you can’t target a very specific audience. Full-color glossy flyers can be delivered to targeted neighborhoods in the form of direct mail, to reach the potential customers you would like to sell to.
Once you have chosen your home improvement flyer design, there are a number of ways you can go about having your flyers delivered. Actually, there are so many sizes and styles to choose from that you can actually change your theme dependent on your targeted prospects. Nobody flyer is better than another, it simply depends on how much content you have and how prominent you want photos of your function to be displayed. Some good old fashioned ‘before and after’ shots are always priceless. You’ve heard that old proverb that a picture is worth a thousand terms, well, in this case it really is. Depending on the amount of content you have you might want to consider that you could go from a half page hazard to oversized brochure. Typical dimensions are:
Common Flyer Sizes:
᾿ 8. 5″ x 11″ (recommended size for handouts)
᾿ 5. 5″ x 8. 5″ (recommended size for small budget handouts)
᾿ 11″ x 17″ (recommended for direct mail brochures)
Usually the smaller sizes are good for handouts while the larger sizes are ideal folded for direct mail strategies (bigger sizes get higher response rates). Your options for reaching your particular market are limitless and with the right printing company all you need to do can be supply the copy (what you want to tell promote your business) and they will do the relaxation for you. The key is to identify your target group and let the printer help with the details, right down to getting your beautifully imprinted flyers to the distribution source to suit your needs.
Remember, it’s a numbers game so the more people you reach inside that targeted group, the more homes you will be remodeling. Don’t waste your time and energy and money with a broad-scoped strategy because your numbers will be higher whenever you can reach the majority of people within a designated group.
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Flyers are definitely the way to go.