Are you aware? Shouldn’t you know? Shouldn’t you end up being ranked for these keywords?
Here is a few information that is readily available that many of you in the diamond niche probably never researched.
Using the Google Key phrase tool, I research several key phrases but none more important for this niche market than buying and selling of diamonds such as, sell diamonds, buy loose expensive diamonds, diamond buyers and buy diamonds on the internet, to name a few I found in my research.
Why are these keywords so important?
one They are long tail keywords, which simply means the longer the search phrase the more serious the searcher is definitely. Amazon. com makes most of their own sales based on long tail key phrases. So its not worth your time and energy to try to rank for the keyword diamonds because its too general and would be too difficult to target to get rank even though it gets a significant amount of traffic. But buy diamonds online. Now that’s a completely different animal.
second . Many of the keywords that I listed has the term buy in the phrase. I’m sure you see the logic of how severe of a potential buyer searcher when they type in the phrase buy diamonds online. This is known as a buyer key phrase and denotes an extremely serious searcher.
So using the example buy expensive diamonds online, you have combined a buyers keyword with a long tail keyword. Now all you’d need to target this keyword is a significant variety of monthly searches.
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Using the Google key phrase tool to check the traffic for your keyword buy diamonds online:
I use two sets of data… you are broad which represents searches making use of any combination of the three words purchase… diamonds… online.
And the other is the exact searches meaning that ppl search using exactly this term… purchase diamonds online. When you use exact search engine results you always get lower research volume numbers.
buy expensive diamonds online
High Competition for position
6, 600 Worldwide monthly lookup volume
2, 400 USA monthly search volume
$6. 45 Cost Per Click if you pay AdWords for rank
Exact search volume — This is the most correct stat for the keyword buy diamonds online
[buy diamonds online] Exact
1, six hundred World monthly search volume
720 USA monthly search volume
$7. 98 Cost per click
If you were to focus on this keyword… buy diamonds on the web, then you can see that there isn’t a ton associated with traffic. Only 720 searches a month on Google. But don’t turn the back on this number because remember the a long tail keyword and its the buyer keyword. Most similar keywords in other niches do not get this amount of traffic. So really this 720 searches is a lot. Many converting lengthy tail keywords gets less than ten searches a month. Buy diamonds on-line is a very good keyword to target.
In any case you should understand that if you were to target and rank for this keyword your own conversion would probably be in the dual digits. You can usually tell exactly how well a keyword converts depending on what other companies are paying AdWords to rank. You see that businesses are having to pay almost $8 per click to rank on the first page. A great indication that this keyword is a high converting keyword. For this keywords most signs point green to target.
Furthermore as another note AdWords is saying this keyword is very competitive to rank for but there are less than 1million sites competing for rank. Which means that this keyword is not very competitive at all.
I stuffed a good deal of info in this draft but its all legitimate and realistically I should not have posted it because we don’t really want a bunch of businesses targeting what we are targeting but this info just been sitting there. Info maybe easy to find but its how you combine it to find the value.