With all the economy still in a delicate phase of its recovery, businesses can’t pay for to go all out on Christmas business gifts anymore. The approach of purchasing high numbers of cheap promotional products plus treating everyone to a festive treat are long gone and the new craze is to choose style and substance to the most deserving over higher quantity to the masses.
So rather than just going buying nice looking corporate gift items it is important to think about what you want because of your gifts. Do you want to market your organization and promote your brand?
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Do you want to incentive and motivate your staff? Unfortunately, it is quite rare in the world of Christmas corporate gifts to find a selfless gift, so think about your recipients and what will make the biggest impression.
This is an important period for marketing, promotions and staff motivation so to help you get the most out of your Christmas corporate gifts we have assembled this guide to make this Christmas choose a swing.
It seems quite obvious, but if you are sending out Xmas corporate gifts with a marketing and promotional motive then it is the items that are usually practical and used most frequently which will be the most effective. If you are promoting your brand name then chances are you will have the company logo on the gift and the gift alone will be an item that reflects the particular brand message, so the more often it really is used the higher it’s visibility is going to be.
Every day office items are a good place to start, and products like display drives and paperweights make outstanding Christmas corporate gifts because of their high practicality and visibility. An item such as this that has your company’s brand onto it will be frequently seen and dedicate your company to the memories of those that matter the most, existing and prospective customers.
As I mentioned in the intro, quality is becoming more important with Xmas corporate gifts. The days of giving vast numbers of poor quality gifts has been replaced with the practice of giving premium corporate gifts to only the very best customers and the potential clients who issue the most.
Premium Christmas corporate gifts will make a real impression with both employees and clients and will stand out from any of your competitors who are still using the “spam” approach to corporate gifts. The feeling associated with receiving a special gift is the same whether you are at work or at home, therefore make sure you treat those that are close to you in business with the same level of believed as you would those closest for you in your personal life.
Following the subject of quality, the subject of price will inevitably follow. Everyone is trying to a tight budget right now and it will be crazy to go and spend huge sums of money on Christmas corporate gifts if the budget is creaking. The trick is that items with a higher perceived value such as flash drives or business card holders can actually be quite affordable. Premium corporate gifts don’t have to cost a premium and items with a high perceived value can mean that your recipient’s are happy with their gifts and your bank manager basically shouting at you down the phone.
The message is vital for your Christmas corporate gifts and it is something that you should think about right at the start if you are deciding what to get and who to give it to. Like a brand, the message can be portrayed through the physical item that you get or in what you have branded onto it, whether that is a logo, a slogan or an information. Are you advertising your passion intended for quality? Then make sure your gift fits this promise. Trying to build closer relations with a company? Show you possess gone to the trouble to find out what it is they do and the type of people that they will employ. Personalisation is the key to providing a powerful and lasting message.
As well as being practical it is important that your Christmas corporate gifts look great. It can all very well having an useful item but if it is mind bogglingly ugly then there is no chance that people are going to want to be seen with it. Beauty is of course in the eye of the beholder so unless you are certain that someone is going to like a particular gift, avoid anything controversial and stick to contemporary, fashionable items that will be appreciated by the most people. Of course , personalisation is extremely important in case you are buying gift in bulk then staying safe with the style of the product is a must.
Many of the ideas for the list are fairly common sense yet it’s always helpful to have a checklist in front of you to illustrate your guidelines. Be cautious about what you are trying to do with your Christmas corporate gifts and remember your budget and you can’t go wrong. It does not take thought that counts, but make sure you possess the right thought to start with!