The Peep into the Trademark Name of Viagra

‘Viagra’ had become a hero much sooner than its launch. Thanks to the media and its particular makers. Viagra had been publicized since that one magic wand which could improve a man’s sexual health caused because of his impotency or to state according to the medical term prevalent–erectile dysfunction. Every where people could be heard discussing the so called forthcoming magical associated with Viagra much earlier than its start itself, scattered discussions on Potenzmittel news, countless Viagra jokes and what not!

But have you ever thought that just how did Viagra get its a lot publicized name–‘VIAGRA? ‘ Whose mind child this brand name was? There had been continuous speculation since then. Was it named as Viagra due to its proximity to the word ‘Vigor’ meaning strength? Many even guessed which may be it was named as ‘Viagra’ due to the close phonetic sonance to the famous waterfall ‘Niagara’ epitomizing flow, strength and grandeur.
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The reality is the reason associated with naming this anti -impotence medication ‘Viagra’ is much more banal or uneventful.

The name ‘Viagra’ was finalized because of its being inoffensive in nature. This particular word was not in use in The english language or for that matter in any other foreign language to convey a particular meaning and that is exactly why it was such that it could not result in any embarrassment or confusion to any body for the purpose that it was made for.

Certainly, the credit for publicizing that much famous name ‘Viagra’ goes to the state makers of this drug. It is a popular fact that just as mostly all the pharmaceutic companies work in consultation with their scientists and consultants similarly the makers of Viagra also work in close dexterity with their consultants who work on the potential drug names and later trademark them. Later these names are stored in the trademark drug names databank. When a new drug needs a brand name then all the drug brands are considered as a potential candidate for that branding of the new drug.

Each new drug name has to fulfill a long list of criteria. For e. g. it has to be simple so that people find it easy to pronounce, it should be not so difficult to be memorized by the people and most importantly it should not bear any kind of particular or unusual meaning in any language. After this the name goes to a series of linguistic screens to check that it does not carry any special meaning in different of the foreign languages and lawful as well as trademark screens to check that will nobody else is using that particular title. Similarly the researchers of the established makers of Viagra also examined the potential name ‘Viagra’ in different styles to check that it does not have any uncommon meaning and is not used by anyone else in the world.

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