In order to find the best digital marketing agency, 1st, we need to understand “what is digital marketing”, “will digital marketing advantage your business” and answer problem “how do I get more leads regarding my business? ” – that ought to be the purpose of any marketing.
Just what Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing and advertising of products or services using digital technology, mainly on the internet, but also including cell phones, display advertising, and any other electronic medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all your digital marketing is working together, not as silo activities. This is where the knowledge and experience of the best digital advertising agencies can be hugely beneficial.
Conventional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly much less effective for businesses.
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Whilst a few years ago people would go to a pc to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Looking for details, a product or service is as quick and simple as searching on a laptop or computer at the office or picking up their mobile phone or tablet. Digital marketing targets getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your own products and services and ensure that your information is definitely prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i. e. research, consideration and buy are called “micro-moments” and the very best electronic marketing agency will present the relevant info, service or product at the targeted time in the particular buying process.
Whilst some electronic marketing agencies will also create plus manage traditional advertising or business marketing, such as newspaper advertising, professional digital marketing agencies will focus on online marketing as opposed to “marketing companies” who else commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, usually instant, and reliable way of getting leads into your business and generating up revenue. The very best digital marketing agencies will manage all of the electronic advertising based on return on investment (ROI) making sure the leads generated are at an expense that makes business sense and boosts profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads intended for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of having your website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or promoting services it will drive leads plus sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. Exactly what messages and information you want Search engines to read for a webpage or web site and knowing where to place that will information so search engines can find this. A good SEO company will have a proven track record of ranking websites high in the search engine results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% development in the last 12 months, where mobile phone customers are adding “near me” for their search query i. e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media plus reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position ads at the top of the search results for particular search terms. These search terms can be the terms people use when in the “research” phase of making a purchase or even targeted at the “buying keywords” when potential customers are looking to buy.